Removing or correcting undeliverable addresses before printing and mailing saves the paper, ink and energy that would otherwise have been wasted on mail that could never result in a return on investment. Properly cleansing and updating address lists also reduces the environmental impact of a mailing.
#Combat mail call software
Address management software makes the task of comparing a mailing list to a suppression list a simple matter of running a query or filter. Factoring the money saved on postage and materials, removing these non-prospects can only improve the return on investment for a mailing. Trust combined with need, or want, is a key element in turning a prospect into a customer and an existing customer into a repeat customer. Though it may seem counterintuitive, there is no better way to gain the trust of a potential customer than to respect their wishes â¬" even if it means not sending them mail. Good address management enables mailers to reduce undeliverable mail, optimize use of materials, eliminate duplicate mailpieces and respect the wishes of consumers who prefer not to receive mailings or prefer to receive fewer mailings. The second, and equally important, is to practice good address list management. The first step is basic marketing 101: make sure mailings are targeted to the recipient.
Yet making these changes, direct mailers can build good will with qualified prospects, reduce mailing costs and increase the results of direct mail campaigns. To reduce the threat of Do Not Mail legislation, there are steps direct mailers can take, including making their mailings more relevant to recipients. Junk mail, like email spam, is any mail the recipient doesnâ¬t have an interest in. The problem is actually irrelevant mail, which is considered junk mail.
Perhaps even a few are looking for that ideal credit card offer to pop up in their mailbox. According to the USPS, over 40 million Americans change their address each year, and roughly 25% choose to have their catalogs forwarded. On the bright side, most people want to receive their favorite catalogs, coupons for services they use and other relevant offers. At the same time, various consumer surveys are reporting that up to 89% of respondents would like some kind of universal Do Not Mail resource. In 2008 alone, the legislatures of 12 states had Do Not Mail bills on the agenda. These trends combined with the 2003 ratification of the Do Not Call Implementation Act, increase the possibility of some form of Do Not Mail legislation passing. Americans have become more overloaded on information, more short on time and more environmentally conscious.
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